What is a Smart Salon?

Show notes for podcast episode 83

Piiq’s mission is simple. To help Hairdressers thrive. 

Piiq is a complete smart salon system with digital tools that instantly transform any salon into a smart salon.

Richard Kavanagh is schooling us on the major blind spot in our industry, and why we need to stop Amazon aggressively coming into our industry. We must stop this! He paints an uncomfortable picture of our industry in this conversation & it’s something we must all face front on to combat these concerns.

We all want to run successful profitable businesses as Hairdressers and Salon Owners, yet so few of us know how much money is walking out the door when we don’t rebook, sell retail, and connect with our customers beyond their salon booking time to ensure prosperity and scalable growth.

Richard Kavanagh and his team at piiq have been supporting Australian salons in lockdown and beyond with the opportunity to sell retail directly from brands to the consumer's door. This is not the same as drop-shipping! Richard describes this method of retail as offering a system that ships from brand to consumer (prescribed by hairdressers that receive some of the profit) as Virtual Inventory. Yep, you can sell complete ranges of retail products without the cost of stocking an entire range on your shelves. And that’s just the tip of this iceberg!

Piiq’s smart salon system also includes a smart mirror that ensures your salon team can deliver a comprehensive consultation with hair analysis in under 2 minutes. Make sure you check out this episodes podcast freebie to learn more about our industry stats & how we can help you to amplify your business creatively using smart technology.

FACTS TO CONSIDER:

• • 95% of hairdressers believe they give a good consultation but only 7% of consumers would agree they have ever experienced a good consultation. Clients want a comprehensive analysis of their lifestyle, face shape, suitability and to prescribe a regime for them.
  • We discussed how it would be great to improve your consultation by 5% each time or each day and build on the skills & only 12% of clients buy their products from a salon, but 85% say they would buy it if they were recommended something. Let’s change that. I will share a transcription for this episode on the blog because a lot of great information was shared that could be read. So jump on to kristinarussell.com.au/83 for the show notes, important links and to download a transcription of this interview to read over and share with your team and hair besties to help them scale their biz.

Listen to episode 83 of the Colour Kristina Talks Podcast to learn all things that make a smart salon. Keep scrolling below to sign up for your podcast freebie to see an overview of piiq's future proof salon system, thanks to Richard.