
Episode o8
Branding + Digital Marketing
with Hayley Mears of the six underground media
In this episode, we’re talking about all things digital marketing, so if you’re not really in love with how your brand looks on social media, then this is the podcast for you.
Pin this!


Show Notes and Freebies
In episode 8 of the Colour Kristina Talks Podcast, I am very excited to be chatting today with the amazing director of six underground media, Hayley Mears. So, if you’re not really in love with how your brand looks on social media, then this is the podcast for you.
The team at six underground media is your one-stop online shop for all the social media tiles you’ll ever need. Hayley is an ex-hairdresser turned marketing guru that creates digital products to elevate how your brand looks online.
I personally have hired the team at six underground media for several and varied projects to help create branded content for my education biz digital promotions. These have included unique social media tiles, banners for EDM’s, plus animated GIF’s and social media advertising advise. What I love about the custom tiles is that they are editable, so I can reuse them by adding text in a program like Canva. It’s that easy!
Six Underground Media has also created contracts for Colour Corrections and Influencer agreements that can be changed to suit your needs. Examples offered within my show notes as the freebie download on my website www.kristinarussell.com.au
Hayley’s top 3 tips for socials + digital marketing:
Pinterest is a search engine that can be used to catalog your client pics, especially with Colour Corrections and anything you want to explain the journey
Pinterest, when used with URLs and web links, can drive so much traffic to your page + you can auto-link your salon’s insta to Pinterest to save you time.
Canva is a great program to edit tiles and add branding to all your social media posts, including her fabulous editable tiles
Freebie resources with this episode: Mini ebook containing my brand mood board to share as an example to create a theme for your socials to stay on brand + a sample colour correction contract for transformation client available to download on the website.
In episode 8 of the Colour Kristina Talks Podcast I am very excited to be chatting today with the amazing director of six underground media, Hayley Mears. So, if you’re not really in love with how your brand looks on social media, then this is the podcast for you.
Scroll to bottom of the page to download your podcast freebie. Or click the show notes box to read more about this episode.
Live. Love. Learn. Enjoy x

About Hayley Mears
Hayley grew up in Newcastle and at the age for 20 moved to
London. After a couple of years in the UK, she relocated to
Sydney and has been there for 11 years.
Hayley has spent her career across beauty and fashion and launched her agency Six Underground Media in 2010. Since the launch, Hayley has become an industry expert on social media strategies in the hair and beauty industries. She speaks nationally and Internationally sharing her insights across digital marketing and the future of online business relationships.
Recent podcasts
Pastel Hair Colour Tips and Tricks for Hair Painters
Episode 37 Pastel Hair Colour Tips + Tricks for Hair Painters Brought to you by @colourkristina Subscribe! What I'll be talking aboutIf you are a hairdresser or salon owner with creative ideas but you’re feeling overwhelmed when it comes to finding your niche, and how...
Rainbow Hair, Vivid Dye Colours + Unicorn Manes, with Mykey O'Halloran
Episode 36Rainbow Hair, Vivid Dye Colours and Unicorn Maneswith mykey o'halloranSubscribe!What we'll be talking aboutIn this episode, we're talking about Unicorn Hair and how to deliver Vibrant Vivid's for colourful clients. If you would love more confidence painting...
Learn How to Fill Hair for Cool, Natural and Warm Results when going darker
Episode 35Learn How to Fill Hair for Cool, Natural and Warm Results when going darkerSubscribe! What I'll be talking aboutWould you like to feel confident to dye hair darker for Cool, Natural or Warm results? This episode is all about solving the challenge of dying...
How to Thrive as a Hairdresser, with the Elevated Stylist Laura Symons
Episode 34How to Thrive as a Hairdresserwith the elevated stylist, laura symonsSubscribe! What we'll be talking aboutIn this episode I am chatting with an incredible Hair Business & Abundance Mentor Laura Symons, aka The Elevated Stylist. We dive deep into how...




