What is the difference between business and personal branding?

Do you find it difficult to talk about your brand or business?

Are you lacking the confidence you need to succeed?

If you’re ready to learn how to gain authority in your space and attract more like-minded clients with branding that lets you stand out in the crowd this is the podcast for you.  When your brand messaging is unclear or not attracting dream clients to your salon it’s time to review your branding, including who your ideal clients are and what type of work you want to do more of.

Show notes for episode 130

Each of us has a unique personal brand. It’s how we speak, our language, our tone, our message and our very presence. I have reached out to Personal Branding Specialist Emma “Lovelly” Lovell to help us get clarity on the difference between personal and business branding.

LET’S MEET OUR GUEST – emma lovell

Emma Lovell is a personal branding coach with a mission to help female leaders to show up and make an impact. Through her business, Lovelly Communications, Emma gives women the tools and support to grow their businesses, become an authority and build their own unique brands.

She’s a speaker and MC, regularly taking to the physical and virtual stage to speak about business, personal brand, travel and mental health. Emma is also the host of not one, but two podcasts – Lovelly Travels and the Live & Love Your Brand Podcast.

Wherever possible, she combines her passions of business and travel together and she sees life as one big adventure. Emma’s personal mission is to live a life that she loves, a lovelly life, and inspire others to do the same.

Emma lives on the Gold Coast with her Aquaman husband Mathew, her toddler Finn and their furbaby cat, T'challa.

What is the big deal about personal branding?

Branding is so important for salon owners and hairdressers that are independent operators, freelancers, chair-renters, suite owners and self-employed to build and communicate an authentic personal brand to attract dream clients.
If you work within a business or a company you still need to tell people what you want and what your goals are (which is another form of personal branding) clearly in your communication whether you’re the person running the business or not.

Or if you are an employer you can help build your employees to be awesome brand ambassadors and advocates for your biz when they understand your biz brand and are encouraged to develop their own personal branding within that structure. It is an asset to have a team in your salon if you an owner to share your message

We all have a personal brand whether you think so or not. People are making a decision about you whether you realized that or not. So you might as well take control and tell that story yourself…

Listen to episode 130 of the Colour Kristina Talks Podcast to learn the difference between business and personal branding with Emma Lovell.