Episode 14
Expert Color Solutions
ELAINE TRAVIS
Would you like to know how to stand out as an Expert Hairdresser and learn how to earn more working behind the salon chair? In this episode, we're talking all things colour and how to become ready to be a more productive hairdresser with US Haircolor Expert Educator, Elaine Travis.
Pin this!
Click HERE for the Show Notes and Freebies
Would you like to KNOW HOW to stand out as an EXPERT Hairdresser and learn how to earn more working behind the salon chair?
If you answered a very loud YESSSS, then you absolutely must listen to this interview with US Expert Hair Color Educator, Elaine Travis.
In this episode we’re talking about all things colour and how to become ready to be a six-figure hairdresser. We chat about the importance of education and how to access online salon resources to elevate you and your team for success.
Elaine Travis has been a professional hairdresser for over 30 years, and formerly an incredibly successful salon owner. Her passion for hair color continues to grow each year, and her ability to communicate her message in a simplified approach is truly helping our industry to upscale their professional edge with clarity.
Elaine has also written a book for hairdressers, called A Colorful Journey. Her motivation was to share her approach, and create something for new hires and team members as a practical resource. This led to her doing the hair show circuit to grow her teaching experience, and she has recently sold her salon after 30 years and gone on a virtual teaching platform.
Her method is to simplify information. Basically there is only 3 things you can do to hair:
- You can lighten it
- You can deepen it
- You can brighten it
Seems simple, right?
When we break it down, it becomes more clear the choices are simple but the techniques needed to support the decision for each client needs to be learnt to step from hairdresser to Expert.
Elaine's top 3 tips to stand out as an Expert Hairdresser:
- Pay attention to details
- Proper Pricing
- Become a Couture Colour Artist
Wondering what is involved in each of those 3 tips to stand out?
Listen to learn more. Make sure you download your freebie learning resource attached to this episode, because Elaine has given an incredible Digital chart that you should print out for your colour dispensary wall.
Click here for your free Guide to Creating and Formulating Glazes and Root Shadows, or scroll down on this blog page to download your freebie resource.
Next week’s episode is all about how to maximise your bookings every day with a proven method that I use on my salon clients to boost productivity and revenue. Chat soon x K
I always love chatting with Elaine Travis, who is a renowned American Colour Guru that is such a passionate educator. I recently did a guest spot within her online color community and just fell in love with her enthusiasm for our industry & just had to have her as a guest on my podcast.
We chat about the importance of education and how to access online salon resources to elevate you and your team for success.
Leave a review 🙂
Subscribe!
About Elaine Travis
Elaine Travis is a career colorist, salon owner, independent educator, author and life coach. Her passion is paying it forward and sharing her love of hair color traveling throughout the country teaching tips and techniques to stylists struggling with formulation and building their businesses.
Every stylist that has trained with Elaine fresh out of beauty school has earned $50,000 behind the chair within the first year using her methods. In 2012 she started her education company Expert Color Solutions after seeing a need for more
simplified color education. She has evolved her education offerings to include her book, A Colorful Journey (available on Amazon), online courses and one on one in person and online coaching.
Join her on Facebook every Wednesday for Coffee and Colorful Conversation on her Expert Color Solutions page or ask a question anytime on Ask the Color Expert where she is like the “Dear Abby” for colorists.
She also shares her techniques on Instagram (linked icon below) and her YouTube channel: Elaine Travis
Facebook: Expert Color Solutions and Ask the Color Expert
www.expertcolorsolutions.com
Recent podcasts
EP 159: Email Marketing and Social Media Strategies for Hairdressers, with Jessica Patton
In this episode of the Colour Kristina Talks podcast, we’re talking about how to give your salon biz a glow-up by utilising a well-balanced combination of email and social media marketing.
EP 158: Beyond the Chair: Mastering Hair Consultations, with Crystal Green
In this episode, we’re talking about the 3 most important aspects of a killer consultation in the salon and why it’s so important.
EP 157: Revolutionising Education in the Hair Industry with Clive Allwright of Piloroo
In this episode, we’re talking about a brand new online education site for hairdressers that connects educators and events with our industry all in one place.
EP 156: How to Show Your Face on Reels and Host Instagram Lives
Wondering how to become braver with showing your face on social media and skillfully taking the spotlight on Instagram Lives? In this episode, we’ll be talking about the secrets to mastering these challenges!