Episode o8
Branding + Digital Marketing
with Hayley Mears of the six underground media
In this episode, we’re talking about all things digital marketing, so if you’re not really in love with how your brand looks on social media, then this is the podcast for you.
Pin this!
Show Notes and Freebies
In episode 8 of the Colour Kristina Talks Podcast, I am very excited to be chatting today with the amazing director of six underground media, Hayley Mears. So, if you’re not really in love with how your brand looks on social media, then this is the podcast for you.
The team at six underground media is your one-stop online shop for all the social media tiles you’ll ever need. Hayley is an ex-hairdresser turned marketing guru that creates digital products to elevate how your brand looks online.
I personally have hired the team at six underground media for several and varied projects to help create branded content for my education biz digital promotions. These have included unique social media tiles, banners for EDM’s, plus animated GIF’s and social media advertising advise. What I love about the custom tiles is that they are editable, so I can reuse them by adding text in a program like Canva. It’s that easy!
Six Underground Media has also created contracts for Colour Corrections and Influencer agreements that can be changed to suit your needs. Examples offered within my show notes as the freebie download on my website www.kristinarussell.com.au
Hayley’s top 3 tips for socials + digital marketing:
Pinterest is a search engine that can be used to catalog your client pics, especially with Colour Corrections and anything you want to explain the journey
Pinterest, when used with URLs and web links, can drive so much traffic to your page + you can auto-link your salon’s insta to Pinterest to save you time.
Canva is a great program to edit tiles and add branding to all your social media posts, including her fabulous editable tiles
Freebie resources with this episode: Mini ebook containing my brand mood board to share as an example to create a theme for your socials to stay on brand + a sample colour correction contract for transformation client available to download on the website.
In episode 8 of the Colour Kristina Talks Podcast I am very excited to be chatting today with the amazing director of six underground media, Hayley Mears. So, if you’re not really in love with how your brand looks on social media, then this is the podcast for you.
Scroll to bottom of the page to download your podcast freebie. Or click the show notes box to read more about this episode.
Live. Love. Learn. Enjoy x
Leave a review 🙂
Subscribe!
About Hayley Mears
Hayley grew up in Newcastle and at the age for 20 moved to
London. After a couple of years in the UK, she relocated to
Sydney and has been there for 11 years.
Hayley has spent her career across beauty and fashion and launched her agency Six Underground Media in 2010. Since the launch, Hayley has become an industry expert on social media strategies in the hair and beauty industries. She speaks nationally and Internationally sharing her insights across digital marketing and the future of online business relationships.
Recent podcasts
What is a Smart Salon? with Richard Kavanagh of piiq
In this episode, we’re talking about smart technology that helps increase sales, rebookings, improves salon consultations, and why you need it in your salon. Specifically, we are talking about retail, rebooking, and revisiting can help scale your business into a highly profitable salon.
Silver is SEXY! How to Help Clients Transition to Grey Hair
In this episode, we’re talking about how to help clients embrace their grey & decide when and whether it’s a suitable option. This can be an emotional journey for our clients, which is why us hairdressers need to have a strategy to support them transitioning when the time comes.
Online Education is changing our industry for the better. Here’s why…
In today's technology age most education is available online and can include all the same perks and networking opportunities as in-person events.
How to start as a Freelance Hairdresser, with Laura Spinney
Wondering if going freelance or rebuilding your personal brand is for you? In this episode, we answer that question.