Pinterest Strategies for Hairdressers

Do you have clients coming to your salon showing Pinterest pictures for inspiration?

Do you love scrolling Pinterest but are not sure how or if it’s suitable for your business?

Me too!! 

I would love for us to learn more about the power of Pinterest for hair and beauty businesses. So I have reached out to Pinterest TV Coach Celeste Gonzalez to help us all learn more about the platform.

This is our first interview for Season 4 of the Colour Kristina Talks Podcast for Hairdressers on a topic that is brand new and yet to be discussed in any of our previous episodes. I am soooo excited to be chatting about all things pinning!!

Show notes for episode 125

LET’S MEET OUR GUEST – celeste gonzalez

I am speaking with Celeste Gonzalez known online as celestethestylist. She is the owner of a licensed mobile salon in California named Sonoma Mobile lounge. 

She has worked as an international bilingual hairstylist brand educator and published makeup and hairstylist for over the past 5 years utilizing social media organically. She works for brands as a paid video content creator, paid speaker and an online educator.

Her work has been featured in campaigns like Halo Top ice cream and magazines such as modern salon magazine, The press democrat,  India.com, Allure, Beautylaunch Pad and more.

Over the last 2 years, Celeste has reinvented and established herself as her own personal brand business in the online space and as a sought-after video content creator, consultant for brands, and business coach. 

Celeste's business, video & marketing philosophy is to keep it simple, and fun and focus on what matters – bringing value over popularity.

She is passionate on coaching her students to gain brand clarity and success by utilizing video on social media to grow their confidence, and increase visibility so that they can not only grow their business but also diversify their income by generating multiple streams of income while doing less. 

She is a Latina living in Petaluma, California. She’s a mom of 3, a wife, a friend that loves going on walks and chai tea lattes. Plus, she’s the host of the Beauty Business Mind

Podcast.

Pinterest is awesome for beauty businesses

Pinterest is one of Celeste’s favourite platforms in her business and teaching her students to use in their hair and beauty businesses.  Unlike any other social media, it is a search engine. It is a long-term platform that is evergreen with each post having a much longer active attraction than Instagram of Facebook. There is a long-term gain. It is a Pinterest account that keeps giving.

Pinterest can lead you to a booking site, website and most importantly grow your authority, and let's face it most of us hairdressers are educators & might be in the future. 

PRO TIPS FOR PINNING:

• Pinterest is a search engine (it’s not a social networking site)
• You can use Pinterest to drive traffic to your website and products
• It’s important to switch your Pinterest to a business account if using for your business
• Use a scheduling app like Tailwind. This app will create one post and make 20 different posts from one picture. This is about how we can make pinning easier!!
• The top pins feature in Pinterest shows you what pins people are loving on your account. This is helpful for you to know what to make more of and grow.
• Have fun pinning!

Listen to episode 125 of the Colour Kristina Talks Podcast to learn the best Pinterest Strategies for Hairdressers.