Episode 68
Hourly Pricing, Salon Marketing and Salon Business Skills
with Samantha Lacoste
Subscribe!
What we'll be talking about
Wondering if your self-belief is holding you back from a successful career as a hairdresser? Or perhaps you've been wanting to start earning more money and explore the concept of hourly pricing. In this episode, we answer both of those questions.
Samantha Lacoste is a hairstylist and salon owner and the host of the Secret Life of A Hairstylist podcast.
She helps hairstylists grow their businesses, stay inspired and find that place to start. For the last 7 years, she has worked as an educator for Redken travelling to different cities educating on colour, working backstage at hair shows and fashion week.
She loves to help salon owners and stylists grow their income through marketing and know they're worth being behind the chair. I love that she is passionate about removing the word just in the phrase I am just a hairdresser because it’s time we change the stigma around hairdressing. Our industry in the last year has flexed, pivoted and learnt new skills faster than most individuals do in their lifetime. We are hairstylists, painters, photographers, social media creators, bloggers, leaders, team players and so much more. But we sometimes lack the skills to tell the world about this and I know Samantha has some marketing concepts to help you in your salon business.
Show notes for podcast episode 68
start making the money you deserve with hourly pricing
We are not double booking as much anymore. You have to consider that gap and processing times need to be accounted for within the pricing. If your business is single booking (or in other words working 1:1 with a client as opposed to juggling several at once) it's time to review how your price out your services. Our industry has changed with covid and nobody's expecting you to grind like it's 2019. Never has it been a better time to work smarter & not harder with the end goal of running a profitable salon achievable.
Samantha shares the variables to consider with hourly pricing
I must admit my brain is a little boggled at the thought of how to start charging hourly, however, I am really keen to start exploring the concept. After chatting with Samantha I realised there were many ways of doing it & a little research would be necessary to find the right fit for my freelancer colourist business, which of course could be different to a large commission salon business
3 things you must consider before doing the switch to hourly pricing:
- Do your research with local and global salons to find a way that resonates with you and your salon
- Calculate a Base Price for all your services & then add your hourly on top to ensure your services are covered
- Make sure you offer different levels for different levels of stylists, eg junior stylists and higher have different prices, plus faster stylists could be priced higher than slower team members
Listen to episode 68 of the Colour Kristina Talks Podcast to learn how to approach hourly pricing for profit.
Subscribe
Leave a review
Recent
podcasts
Why an inclusive salon is good for the world, and good for your business with Mary Haddock-Staniland
In this episode, we’re talking trans awareness education, pronouns, and how to create a gender-affirming space and inclusive salon for all clients. I am honoured and excited to be talking about actionable steps for Creating an Inclusive Salon with Mary Haddock-Staniland for an episode especially created for the first week of pride month.
Where has my inner Artist gone and how do I find it again?
In this episode, we’re talking about continuing education and why you should remain open to new ideas for success in business and for your inner artist to thrive.
How to create a more inclusive and accessible salon for fat clients, with Amber Rules
Wondering whether your salon is inclusive and accessible for fat clients? In this episode, we answer that question.
How to be a Naturally Confident Speaker, With Sally Proser
In this episode, we’re talking about how to be a naturally confident speaker and why you need to be one as a hairdresser working behind the chair and across social media.