Episode 192

Cut Through the Noise: Social Media Strategies for Salons in 2025

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Episode 117

What we'll be talking about

Feeling stuck on social media? Struggling to stand out in a sea of sameness? In this episode, we’re talking about how to cut through the noise and actually use social media to grow your dream salon client list.

n episode 192 of the Colour Kristina Talks Podcast, we’re diving into the biggest shifts in digital marketing for the hair industry. I’m joined by marketing expert and founder of Six Underground Media, Hayley Mears. If you’re ready to think outside the box, attract your ideal clients, and future-proof your salon business—this episode is a must-listen!

Show notes for episode 192

Hayley Mears is a former hairdresser turned marketing expert and founder of Six Underground Media. Since 2010, she’s been helping salons and beauty brands stand out with bold strategy, engaging content, and creative campaigns that actually work.

Cutting Through the Noise in Social Media

 We’re not just talking about pretty posts. In 2025, it’s all about video-first content, smart repurposing, and strategic engagement. Hayley shares what’s working now and what to stop doing immediately.

PRO TIPS FROM HAYLEY MEARS:

✔️ Prioritise TikTok for organic reach
 ✔️ Use Reels + short-form video to drive engagement
 ✔️ Like your own comments (yes, really—it helps visibility)
 ✔️ Tailor content for each platform
 ✔️ Think beyond digital—QR codes, pop-ups, and creative partnerships are back!

Listen to episode 192 of the Colour Kristina Talks Podcast to learn how to use social media to actually attract your dream clients and avoid the burnout spiral.

Links and resources

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For in-salon training or guest speaking email: support@kristinarussell.com.au

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link to my insta @colourkristina

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Insta @colourkristinatalkspodcast

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Hayley Mears Instagram

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Enquire about my in-salon training

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