Episode 192
Cut Through the Noise: Social Media Strategies for Salons in 2025
Subscribe!
What we'll be talking about
Feeling stuck on social media? Struggling to stand out in a sea of sameness? In this episode, we’re talking about how to cut through the noise and actually use social media to grow your dream salon client list.
n episode 192 of the Colour Kristina Talks Podcast, we’re diving into the biggest shifts in digital marketing for the hair industry. I’m joined by marketing expert and founder of Six Underground Media, Hayley Mears. If you’re ready to think outside the box, attract your ideal clients, and future-proof your salon business—this episode is a must-listen!
Show notes for episode 192
Hayley Mears is a former hairdresser turned marketing expert and founder of Six Underground Media. Since 2010, she’s been helping salons and beauty brands stand out with bold strategy, engaging content, and creative campaigns that actually work.
Cutting Through the Noise in Social Media
We’re not just talking about pretty posts. In 2025, it’s all about video-first content, smart repurposing, and strategic engagement. Hayley shares what’s working now and what to stop doing immediately.
PRO TIPS FROM HAYLEY MEARS:
✔️ Prioritise TikTok for organic reach
✔️ Use Reels + short-form video to drive engagement
✔️ Like your own comments (yes, really—it helps visibility)
✔️ Tailor content for each platform
✔️ Think beyond digital—QR codes, pop-ups, and creative partnerships are back!
Listen to episode 192 of the Colour Kristina Talks Podcast to learn how to use social media to actually attract your dream clients and avoid the burnout spiral.
Links and resources
For in-salon training or guest speaking email: support@kristinarussell.com.au
link to my insta @colourkristina
Insta @colourkristinatalkspodcast
Enquire about my in-salon training
Subscribe
Leave a review
If you enjoyed this episode, I have a favour. Please take two minutes to subscribe and write a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an android user, you can follow the podcast on Spotify here. These actions will help my podcast reach more people, and I would be truly grateful. Thank you so much.
Recent
podcasts
EP 188: Affiliate Codes & Digital Retail: The No-Stock Strategy Every Hairdresser Needs
Wondering if digital retail is for you? In this episode, we’ll explore how hairdressers can use affiliate programs to sell retail and boost income—no shelves required!
EP 187: 4 Lowlight Techniques Every Hairdresser Needs to Know
Learn 4 must-know lowlighting techniques with Kristina Russell (@colourkristina) in The Colour Kristina Talks Podcast! Discover expert formulas for grey coverage, fixing brassiness, enhancing dimension, and creating vibrant redhead lowlights. Perfect for hairdressers ready to elevate their colour skills!
EP 186: Achieve Red & Copper Hair without Root Glow
Struggling with root glow, banding, or unpredictable copper tones? In this episode, we’re diving into how you can achieve stunning red and copper hair colour every time—without the costly mistakes or stress!
EP 185: Why Losing a Hair Award Can Boost Your Salon’s Growth
Wondering if entering the hair industry awards for you? In this episode, we answer that question. And I’ll be sharing why losing an award is good for business.