Episode 106
5 Ways to get your Brand to Stand Out
with Kristy Campbell of Pink Pony Creative
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What we'll be talking about
In this episode, we’re talking about strategic design and branding strategy and why you need one.
Branding is all about presence, trust and connecting with your audience in your own unique and special way. Creating strategic design and branding in your salon business will have a huge impact on your business to build awareness and communities around your brand. In this podcast, I’ll be talking with Kristy Campbell of Pink Pony Creative about How to Ensure Your Brand Stands Out.
Show notes for podcast episode 106
LET’S MEET OUR GUEST – Kristy Campbell
Kristy is the founder of Pink Pony Creative. Branding and graphic design studio that works with hairdressers, podcasts, beauty, fashions, and graphic design for all things like signage, biz cards.
Kristy Campbell, director of Pink Pony Creative, merged her personality with business to create a brand that both reflects and draws in like-minded people and businesses wanting to make an impact and do things with a bit more spice! And with a name like “Pink Pony”, you know they work a little differently.
Describing her branding style in two words, bright and bold, Kristy states that her “strategy includes coming up with something unique and different for each client to ensure their business stands out in the vast sea of other companies in their industry.”
What is strategic design and branding?
Branding for your salon and your personal brand are both hugely important for your success as a Hairdresser! If you’re struggling to know how to create a brand and who your dream client is. It’s time to think of your business as a person (or an avatar),including where do they shop, how do they walk, where did they grow up, what type of hair do they like, and start speaking to that person in all your branded marketing.
Think of strategic branding as really defining your purpose, your mission statement, your brand vision and your ‘WHY’ as a brand. If you don’t know this it’s not too late to do this now.
A mission statement helps you to know why you are different to others. Once you know this you can share it with the world to attract dream clients to your business.
5 WAYS TO GET YOUR BRAND TO STAND OUT:
- Show your human side – try to bring the human element into your socials to help be relatable to help people connect with your business and your brand
- Try to be bold and take risk, eg: take graphic and branding risks, such as a neon splash
- Share your story. Share how you got to where you are today. Talk about your challenges at hair school and how you overcame them
- Apply your branding to every touch point (start this now) – setup a branded email signature, keep your social media profile images really consistent (make sure it is the same one on every platform -tiktok, facebook, instagram)
- Find your USP – your unique selling point
BRANDING MISTAKES TO AVOID:
- A mistake is to stop working with your brand fonts and colours and fall off those brand guidelines. Make sure you stick to your brand guidelines
- Sticking with a cheap brand aesthetic can be limiting to your brand. Avoid fiverr and Upwork and try to invest in a brand designer that elevates your brand
- Another mistake is overpromising your brand and not living up to your brand promise because this will lead to customers not coming back
Listen to episode 106 of the Colour Kristina Talks podcast for hairdressers to learn 5 ways to get your brand to stand out!
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