No More No-Shows: How to Simplify Salon Bookings and Get Paid Faster

Whether you're a solo stylist, a suite owner, part of a freelance team, or managing a larger salon, the right salon software is key to streamlining bookings, payment processing, client reminders, and forms. It can save you time, reduce stress, and help you boost revenue. I’m joined by Sherri Ponisi, an expert in the hair and beauty industry, to discuss how salon software supports professionals in growing their businesses and enhancing client experiences.

Show notes for episode 197

LET’S MEET OUR GUEST – sherri ponisi

For the past 20 years, Sherri has devoted herself to the hair industry, driven by an unwavering passion for both hair and wellness. After 13 years behind the chair, she transitioned into education, business management, and sales. Now, as the ANZ Partnerships Account Executive at Timely, she helps salon professionals embrace technology to simplify their work and elevate their client experience.

What is Timely, and why is it a game-changer?

Timely is an all-in-one salon software platform designed for exceptional client experiences and business ease. From 24/7 online booking to client forms and payments, Timely helps salons of all sizes reduce admin and increase profits. With key features like automated messages, social media integrations, waitlists, and TimelyPay, it's built to help you grow your business — and keep your sanity!

What we covered in this episode:

• Why so many former hairdressers work behind the scenes at Timely – and how that shapes the tools they create
• The truth about online bookings: why it’s not about losing control, but about gaining freedom
• How 65% of new clients come through online booking and 45% via social media
• Why deposits are a non-negotiable in 2025 and how to set them up
• Automated texts, reminders, rebooking nudges and aftercare emails to elevate your client retention
• How TimelyPay helps creatives get paid with ease (and confidence)
• The $250/month you could be saving with in-app surcharges
• Features that support team alignment, daily schedules, and salon-wide communication

PRO TIPS ON SETTING UP ONLINE BOOKINGS WITH TIMELY

• Embrace tech without fear — it’s here to help, not hinder
• Set up deposits for all new clients to reduce no-shows
• Link your booking system in your Instagram bio for easy conversions
• Use automated messages to nurture client relationships and boost retention

EXCITING NEWS!

This month, I’ve proudly partnered with Timely as a show sponsor. That means my listeners get something special!

Use my exclusive discount code KRISTINA50 to get 50% off your new Timely subscription for the first 3 months.

Sign up via my personalised link here: http://www.gettimely.com?partner=kristinarussell

Listen to episode 197 of the Colour Kristina Talks Podcast to learn why salon software is no longer optional — it's essential.