Episode 40

Learn how to price your salon services

with salon owners collective ceo, larissa Macleman

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What we'll be talking about

 Larissa Macleman helps Salon Owners like yourself fully Master their role as ‘Salon CEO' and Grow a Rockstar Team, leading that Team to Smash Sales Targets, earn Powerful Profits and Attract & Retain Dream Clients.

If you're ready to create a strategic plan for you to grow your business to become highly scalable and profitable (without the overwhelm or overworking) and gain back a little freedom for the other part of your life, this interview is an absolute must listen episode!

Every time I teach a haircolour workshop several students ask about every new technique -“How would we charge for that?” And I find so many hairdressers commenting in forums and FB groups about pricing. It is a hot topic! Which is why I reached out to an Expert to help our listeners know how to price their services in the salon. We also chat about when it’s a good time to raise your prices and how to do this plus other tips to feel less awkward around pricing and to start feeling more empowered to know how to do this.

My guest for episode 40 is Larissa Macleman. She is a coach and  CEO of Salon Owners Collective. Larissa helps salon owners step into their role of ‘Salon CEO' and grow a Rockstar Team, leading that team to smash sales targets, earn powerful profits and attract & retain dream clients. If you're ready to create a strategic plan for you to grow your business to become highly scalable and profitable (Without the overwhelm or overworking) and gain back a little freedom for the other part of your life, this interview is an absolute must listen episode! I am aware that many of our listeners are self-employed and salon owners plus all stages of hairdressing so we will aim to share hot tips for all of you to know your worth and reach for your financial goals with understanding why a clear pricing strategy is so important.

I am aware that many of our listeners are self-employed and salon owners plus all stages of hairdressing, and we speak about topics that are translatable to different business structures with this in mind with the key focus on pricing. We share lots of hot tips for all of you to know your worth and reach for your financial goals with understanding why a clear pricing strategy is so important.

Show notes for episode 40

You can't sell a secret. Let me break this down for you:

Clients want to know, like and trust you. They need to know your areas of expertise and price range before they do business with you. In this episode of the Colour Kristina Talks Podcast, I am chatting with the CEO of Salon Owners Collective Larissa Macleman about how to price your salon services.

Key themes discussed in episode 40 of the Colour Kristina Talks Podcast are;

  • Learn how-to price your salon services
  • Discover what you need to know before creating a price list
  • Learn why you need a price list & how to create one
  • Learn how to effectively have a price increase 
  • Plus we discuss how to avoid discounting and how to stick to your prices with clarity and confidence

 

Learn Why you need a price list + How to create one

We discuss these points in much greater detail in the podcast. This information relates to you if you are a Salon Owner, Freelancer, Self-Wmployed, Contractor or in the role of Salon CEO. The more you can standardise your pricing, the more you can win to smash your financial goals.

Top 5 you need to know things before you create your salon service price list:

  1. You must know how much it costs to run your business per hour
  2. Know your own wages (how much should you be getting paid in the role you have – pay yourself the Salon Manager role. What is the har you are wearing? Are you the Manager? Know the commercial rate you would be paid if working in another salon for someone else).
  3. Know your team and how much their wages cost to run your business
  4. Ask yourself what is the return you want from your biz?
  5. This is the formula for knowing what you need to get paid – Product + cost + cost per hour + add on top of that what you need to get paid

Listen to the podcast to learn more. Scroll below for important links for socials.

 

Links and resources

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insta link @colourkristinatalkspodcast

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insta link @salonownerscollective

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insta link @colourkristina

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link to salon owners collective podcast

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link to salon owners collective website

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